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Flat Q4 shipments in recession for the first time this year

2014/11/6      view:

Because of consumer type plate market into a period of saturation, plus the large screen mobile phone, low-cost NB substitution effect, DIGITIMES Research is expected in the fourth quarter for the first time the tablet computer shipments will face years of recession, the global flat-panel computer fourth season only shipment of 74530000 units, compared to the same period in 2013 decline 10.1%.

The iPad update rate than ever in 2014 new product specifications, plus iPhone 6 Plus was better than expected in the fourth quarter of panic buying, shipping will face 20000000 units to defend the war. The main brands in the fourth quarter will launch a one hundred yuan of the following new machine offensive, white card will bear the brunt of the four seasons brand flat DIGITIMESResearch expected third quarter shipments can only maintain the strength, the shipment will be only 26700000 taiwan.

The ranking of second brands, Samsung Electronics (Samsung Electronics) due to the high and low order products will were suppressed iPad and PC brand ultra low price products before, is expected in the fourth quarter will actively price and tying to achieve full year target of 40000000 units. Association in the second generation Yoga Tablet and high order Android attack and the consumer Windows 2 1 market, is expected to once again go beyond the ASUS ranked third